Congrats! After all the time and effort you put into researching, writing, and polishing, you’ve created a fantastic blog post filled with valuable content. It’s already a magnet for readers on its own! 🎉
But if you want to make a real impact online, publishing the post is just the beginning. The real effort starts once you click “publish.”
Sharing your post is a key part of getting it noticed. Here are some tips for a solid sharing strategy:
1. Optimize for Search Engines with Strategic Keywords
Search engines look for specific keywords when ranking content, so using the right ones can help boost your post’s visibility. Tools like Google Trends and Keyword Planner are great for identifying the best keywords to use. You can even explore premium options like SEMrush or Accuranker for even more precision in your strategy.
2. Build Real Connections, Not Just Links
Instead of focusing on collecting as many backlinks as possible, invest time in connecting with your audience. Real relationships will not only make your blog feel more authentic but will also make people more willing to share your content.
Replying to comments, thanking your followers, or asking for their input on future topics can help foster a community that wants to support you.
3. Create a Loyal Following
As you grow, you’ll attract readers who find real value in your content. These loyal followers are your biggest asset. Show your appreciation by offering something extra, like exclusive content or personal shout-outs. This kind of engagement encourages them to share your posts and spread the word.
4. Promote Across Multiple Channels
Don’t just rely on Facebook or Instagram. Share your posts on niche-specific social media channels, too. For instance, if your blog covers design, platforms like Behance or Dribbble might be better suited for your audience. Joining niche groups or forums where your readers gather will help your content reach the people who care most about it.
5. Share to Start Conversations, Not to Advertise
The key to successful sharing is interaction, not pushing sales. Instead of spamming links across social media, focus on sparking real conversations.
Here are a couple of teachniques to do it right:
- Share content on one or two platforms at a time, and give space for others to contribute.
- Add a personal note or summary when posting links, explaining why your readers should check it out.
- Keep the tone casual and engaging, rather than overly promotional.
- Respond to comments and interact with other posts to create a two-way conversation.
6. Post When Your Audience Is Active
To get maximum exposure, time your shares for when your audience is most likely to be online. Think about when your target readers are browsing social media and schedule your posts accordingly.
7. Don’t Be Afraid to Reshare Content
Not everyone will see your post the first time you share it, and even your existing followers might want to revisit older content. Consider resharing posts at different intervals to keep them in circulation, but don’t go overboard – moderation is key.
8. Put Sharing Buttons Where They Can Be Easily Seen
Because readers often start at the top of the page, placing your social media buttons at the top gives them an easy way to share right away. Sidebars are good too, but placing them prominently at the top helps with visibility.
9. Share Content with the Right People
If your post speaks to a specific group’s needs, send it directly to them. For instance, if you’ve written about home improvement laws, share it with followers who might be building or remodeling. Personalized sharing increases the chances that people will find it useful and share it with others.
10. Collaborate with Influencers in Your Field
Reach out to influencers or experts in your niche and ask for their thoughts on your content. If they enjoy it, they might share it with their own followers, giving you access to a broader audience and building credibility.
11. Tag People and Brands to Expand Reach
When your content mentions a person, company, or product, don’t forget to tag them when you share. Whether it’s a shout-out to a colleague who helped with research or a brand whose product you reviewed, tagging them can encourage them to share your post, bringing it to an even wider audience.
By sharing your content thoughtfully and with a focus on building relationships, you can steadily grow your blog’s reach and foster a loyal, engaged audience that supports your business.
Final Thoughts: Share Smart, Grow Strong
Sharing your content effectively is just as important as creating it. By using the right strategies, like optimizing for SEO, building genuine relationships, and targeting the right audience, you’ll be able to expand your reach and create a loyal community of readers. Remember, it’s not just about getting views – it’s about sparking meaningful conversations, building connections, and sharing your expertise in ways that resonate. Stick to these tips, and you’ll see your blog grow, engage, and succeed over time!