Congrats! After all the time and effort you put into researching, writing, and polishing, you’ve created a fantastic blog post filled with valuable content. It’s already a magnet for readers on its own! 🎉 But if you want to make a real impact online, publishing the post is just the beginning. The real effort starts […]
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Understanding Cold EmailingCold emailing is a type of email outreach where sales professionals send messages to people they’ve never interacted with before. It’s essentially a shot-in-the-dark method to initiate contact with potential customers. Admittedly, I was skeptical about how effective it could be—but as it turns out, there’s a reason it’s a go-to strategy in
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Media buying is all about purchasing ad space to get your brand’s message in front of the right audience. It covers everything from traditional outlets like TV and billboards to digital platforms like social media and search engines. Think about the ads you’ve seen today—on a website, scrolling through social media, on a billboard during
Media Buying: What It Is and How It Drives Results Read More »
Lift up your hand if you’ve ever sent a marketing email, only to realize afterward that the main call-to-action had a broken link. Ouch, right? It’s not just frustrating—it’s downright embarrassing. (And honestly, how many of you actually lifted your hand just now? 😉) Here’s the truth: mistakes like that happen more often than you
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There are plenty of compelling reasons for businesses to embrace blogging, but one stands out: boosting keyword rankings to drive organic search traffic. A blog expands your site’s content footprint, offering numerous opportunities to rank for more keywords. For small and medium-sized businesses, which often face limits on traditional service or product pages, adding blog
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Programmatic ad buying has quickly become the industry standard, with platforms like AOL reporting that 92% of marketers are now using the technology—despite persistent hurdles. As programmatic spending continues to grow, it’s transforming into a more accessible, mainstream advertising option. In this guide, we’ll walk through five major challenges you may face with programmatic advertising
5 Ways to Overcome Challenges in Programmatic Advertising Read More »
Your email list is hands-down one of the most valuable assets you have as a blogger. When you grow that list organically and send out content that truly resonates, it opens up one of the best ways to connect with your audience, increase engagement, and bring more readers to your blog. Here’s an eye-opener: marketers
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If you’re aiming for steady, reliable organic traffic to your website or blog, setting up an organic traffic pipeline is a must. One big part of boosting organic traffic is optimizing for search users but with today’s SEO, it’s all about using the right approach. These five steps will help you build an organic traffic
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Just like cold calls, nobody really loves receiving cold emails. But when you do it right, cold emailing can be surprisingly effective. In fact, it’s one of the best ways to grow your business with a high return on investment. The best cold emails can snag response rates between 2% and 10%, and the really
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Online media buying is at a turning point. It used to be a lot simpler. Today, though, it’s often layered with complex players and shifting processes. And while programmatic buying has certainly streamlined some of it, there’s still a sense that not everyone in the digital ad world is really looking out for your best
9 essential insights into the current state of media buying Read More »