Let’s face it, lead generation is a top priority for marketers and I believe we all know that, but it’s tougher than ever. We get it, Finding high-quality leads can be a frustrating, time-consuming challenge. In fact, 4 out of 10 marketers and sales teams cite it as their top struggle.
The problem is, the usual strategies – ebooks, guides, newsletters, and email lists – just aren’t cutting it like they used to. The traditional sales funnel is history. B2B buyers now navigate a complex, non-linear journey. Adapt to their pace.
So, what’s a marketer to do then? That’s what we’ll cover in this Post.
Revitalize Your Lead Generation: Why Stale Tactics Won’t Cut It
Meet Sarah, a sock entrepreneur, John, a software innovator, and Emily, an equipment manufacturer. They all have one thing in common: lead generation is the heartbeat of their business. Without it, growth stalls. With it, possibilities unfold. However one thing you should try to avoid which many small businesses still do is the fact that, they rely on outdated strategies to generate leads, such as:
- Ebooks
- Quizzes
- Pop-ups
- Newsletters
- Infographics
- Giveaways
We’ve been there too! We’ve used these tactics in the past. But here’s the reality:
Three Key Issues:
- Lack of excitement: Let’s face it, your ebook might not be as thrilling as you think.
- Limited value: Users won’t trade contact info for generic content.
- B2B requires a different approach: B2C gimmicks (like “Which influencer are you?” quizzes) fall flat in B2B.
It’s time to refresh your lead generation strategy!
Effective B2B Lead Generation: Fresh Ideas and Best Practices
Struggling to come up with fresh lead generation ideas? Don’t worry, we’ve all been there! Gather your sales and marketing squad for a brainstorming session. Make sure to bring your demand generation strategy to the table, and think about the types of prospects you’re after:
Are you chasing early-stage buyers who need education, or ready-to-buy customers seeking specific solutions?
How to get crazily creative with that:
- Spy on Your Competitors (No, Really!)
Fill out their landing page forms, see what they’re offering, and ask yourself: “Can we do better?”
- Listen to Your Customers (They Know What’s Up)
Survey them on social media, read customer reviews, and have real conversations.
- Take a Cue from B2C Brands
Study your favorite consumer brands’ lead gen tactics. Can you adapt them for B2B?
- Breathe New Life into Top-Performing Content
Identify your most popular blogs, webinars, or podcasts. Turn those topics into lead magnets!
- Break Free from Email
Explore video, interactive content, or even podcasts! Stand out from the inbox noise.
- Tap into the Power of Referrals
Happy customers make awesome referrals. Encourage them to share the love!
Brainstorming Hacks You Can Use:
- Set clear goals
- Encourage wild ideas (no judgment!)
- Assign tasks and make it happen
By teaming up and thinking outside the box, you’ll uncover innovative lead gen strategies that drive real results!
5 Game-Changing B2B Lead Generation Ideas
Tired of the same old lead gen strategies? Let’s shake things up!
- The Direct Mail Advantage: Increase Engagement and Drive Sales
Ditch the email noise and surprise your prospects with a physical letter. With only 167 million pieces of mail sent daily (vs 306 million emails!), you’ll stand out.
Example: Hero Conf’s clever PPC conference mailer
- Get Personal with Custom Templates
Ditch generic templates and create tailored resources for each lead. It’s like having a personal shopper!
Example: Shopify’s bespoke privacy policy template
- Share Your Story, Share Your Success
Be real, be vulnerable. Share your successes and failures, and how you have grown from both.
Example: Circle Social’s jaw-dropping 300% ROI case study
- Unlock Your Inner Resource
Transform your internal spreadsheets and checklists into lead-gen gold.
Example: Gong’s super-useful sales tracking template
- Social Media to the Rescue
Leverage LinkedIn and Facebook’s lead ads for effortless lead capture.
Example: Target bottom-of-funnel leads with concise forms
Ready to Level Up Your Lead Gen?
- Find your dream client and send them some love mail
- Personalize templates for a VIP experience
- Share your success story
- Unlock your internal resources
- Try lead gen ads on social media
These creative strategies will get you more leads, and more importantly, more connections than you ever thought possible, just give them a shot.
Lead generation is just the beginning! As soon as you’ve caught their attention, you have to build a relationship and you also have to walk your leads through the journey, from there you can watch them become loyal customers. Ready to supercharge your lead nurturing? Like I said before, Let’s Go!!!